How Point of Sales Display Encourage Impulse Buying
The techniques used by retail marketers in luring customers to buy products have already been tried and tested through the many years of experience and knowledge. When customers are inside a store, retailers have already studied their behavior such that they know at which points in their shopping journey touch points can be used in order to trigger an emotional reaction, and this is how retailers make the most of this shopping environment. All retail stores around the world rely on point of sale display stands to encourage emotionally triggered impulse buying from their customers. Not all displays trigger this emotional response although there are more effective ones. In stores people frequent there are popular point of sales display units where people are encouraged to buy products on impulse.
The free standing display units or FSDU can be placed anywhere in the store at key points in a customer’s store journey and this is useful if the company is promoting an offer or a limited edition product. These displays are free standing for ease of putting up and removing during the promotion period and when it is completed, and this type of display can be placed anywhere in the store. The display design itself can easily catch the attention of customers. Sometimes these free standing displays are place in store entrances so that it will be the first thing the customer sees, or at other times they are placed at aisle ends since this is where customer expect to see offers.
The purpose of putting countertop display units It is to encourage consumers to impulse buy products on the counter before paying what they shopped for. These are usually small and the counter top is usually a very noisy area with lots of other products competing for attention. The design of CDU product displays are mostly original and eye-catching. Display items on CDUs are made of cut outs and they have a strong branding to alert customers to the products they usually buy like chewing gum and chocolates.
Wobblers are another point of sales display unit which are place at supermarket shelf level so that customers would want to buy impulsively. These displays can either offer something or inspire people and can work very well when triggering an emotional response. They are also useful to cross-sell, a wobblers sitting in front of a packet of burgers may reminds customers to not forget the buns.
You can find a lot of POS items that you can offer to retailers, and they can also become more creative and strategic and shoppers also become increasingly savvy. In POS marketing the retailer creates theater in a store since they know what will trigger a buying response from customers and leading retailers and POS agencies are trying new ideas all the time.